#Safer sleep

We’re thrilled to share that four of our products have been awarded Experts’ Choice in the 2025 Kiindred Awards.  These awards are more than just a shiny badge; they’re a reassurance for parents. They mean you can feel confident that the products you choose for your little one have been tested, trusted and recognised by experts who understand what truly...

As parents ourselves, we know there’s one thing that can make or break even the most meticulously planned holiday...  Sleep.  Because let’s be honest, when baby doesn’t sleep, no one sleeps. And when no one is sleeping... well, that dream holiday can quickly turn into survival mode.  But there’s good news: with the right tools, you can set yourself up for...

World Sleep Day is a reminder to choose products that are proven to offer a safer sleep – and your baby’s cot mattress matters more than you might think.  In those crucial early years when babies are growing and developing while sleeping, a safe and supportive sleep surface isn’t just important, it’s essential. That’s why we’re so proud to share that...

Because good sleep shouldn’t stop when you’re on the move. You’re finally away on the holiday you’ve been dreaming of for months… and your baby won’t sleep.   Oh no.   But don’t worry, this doesn’t need to be the case!  Many little ones struggle to sleep well while away from home - unfamiliar spaces, strange sounds and makeshift beds can all...