Parent Hub

We’re thrilled to share that four of our products have been awarded Experts’ Choice in the 2025 Kiindred Awards.  These awards are more than just a shiny badge; they’re a reassurance for parents. They mean you can feel confident that the products you choose for your little one have been tested, trusted and recognised by experts who understand what truly...

For new and expectant parents, comfort becomes essential, not a luxury. From feeding sessions to middle-of-the-night cuddles, your nursery chair becomes a place of connection, calm and daily ritual. Both the BabyRest Celeste Electric Nursery Chair and Amelia Manual Nursery Chair deliver cloud-like comfort, ergonomic support and premium craftsmanship.   So how do you choose between two equally beautiful, purpose-designed chairs? Let’s...

Have you ever thought about how many hours you’ll spend sitting once your baby arrives? Feeding, settling, soothing, reading, resting… the right chair becomes more than just furniture. It’s a support system, a place where the little moments of parenthood unfold.  The Celeste Electric Nursery Chair was designed with those moments in mind. The chair that holds you like a...

There’s nothing like those first weeks at home with your newborn. From late-night feeds to snuggly naps, having your baby close by makes everything easier (and a whole lot calmer).  That’s why we created the Alfie Bedside Bassinet. And after selling out three times, we’re so excited to introduce the Alfie² - with even more features to love! Thoughtfully designed...